Follow the Formula

Modern Chemistry is a range of creams, sprays and supplements for a mature audience. Positioning the brand as a beauty and wellness solution that stands up and stands out against The Ordinary and Aesop bottles. Discover the art of beauty science, a range developed by expert chemists. The formula is the simplicity of a routine united by an accessible range of supplements and beauty products. Curated ingredients that unlock an ‘inside and out’ approach to holistic wellness and skincare that delivers incredible results.

That's Modern Chemistry by Boots.

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In-store key visual, social, digital screens