Cancer Research UK
Sun smart - Would you pass the UV test?
Every young woman has a beauty regime. Be it soap, water, and out the door, or face wash, toner, cleanser and moisturiser and more. However, there is one essential step in a girl’s routine that should never ever be forgotten...applying that SPF sun screen.
We used established beauty vloggers to spread the SPF message through social video posts, showing how young women can easily integrate the use of sun cream into their daily routine.
social content / influencer
After the test, the beauty vloggers shared video posts to their community groups, warning them of the dangers of sun burn and giving advice and tips on how to minimise damage while still enjoying the summer sun with friends.
A great way to get the a serious message across to a hard to reach audience.