The private life of a power unit

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GET READY FOR THE SPANISH GP
 

We made characters of all the Honda Power Units (PU's) and gave them twitter feeds. In the build up to race day we asked fans to send messages of support to Alonso's PU, to help him get in the spirit of the race. The best messages were translated into Spanish and retweeted back to the community, with the handle of the contributing fan in the image.

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During the week before the race we created over 170 twitter cards, celebrating the support shown by fans. And created a series of animations showing how the Honda PU was getting in the mood for race by transforming his look to that of a committed Spanish fan.